master's thesis
Eva Frančič (Author), Irena Vida (Mentor)

Abstract

Consumer ethnocentrism and its effects on the French buying behaviour

Keywords

Francija;trženje;etnocentrizem;medkulturno delovanje;vedenje potrošnikov;research;analiza;France;marketing;ethnocentrism;cross-cultural activities;consumer behaviour;raziskave;analysis;

Data

Language: English
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [E. Frančič]
UDC: 366
COBISS: 22674662 Link will open in a new window
Views: 1096
Downloads: 220
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: Etnocentrizem porabnikov in njegovi vplivi na nakupno vedenje Francozov
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 60, 11 str.
ID: 9124925