magistrsko delo
Bogdan Dular (Author), Matevž Rašković (Mentor)

Abstract

Izzivi trženjske strategije blagovne znamke Lisca na nemškem trgu

Keywords

Nemčija;Slovenija;tekstilno podjetje;Lisca;poslovanje podjetja;zunanja trgovina;blagovne znamke;trg;strategija trženja;poslovno komuniciranje;konkurenčne prednosti;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [B. Dular]
UDC: 339.138
COBISS: 22911206 Link will open in a new window
Views: 799
Downloads: 161
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: Marketing strategy challenges for the brand Lisca in the German market
Secondary keywords: Germany;Slovenia;tekstilno podjetje;Lisca;company performance;foreign trade;trademarks;market;marketing strategy;business communication;competitive advantage;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 60 str.
ID: 9125093