magistrsko delo
Eva Kraševec (Author), Maja Konečnik Ruzzier (Mentor)

Abstract

Vpliv umeščanja blagovnih znamk v filme na premoženje blagovnih znamk

Keywords

trženje;poslovno komuniciranje;blagovne znamke;premoženje;vrednost;film;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [E. Kraševec]
UDC: 339.138
COBISS: 22933734 Link will open in a new window
Views: 865
Downloads: 170
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: ǂThe ǂinfluence of product placement in movies on brand equity
Secondary keywords: marketing;business communication;trademarks;property;value;film;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 67, 41 str.
ID: 9125127