diplomsko delo
Katja Čurin (Author), Bruno Završnik (Mentor)

Abstract

Cilj moje diplomske naloge je raziskati zadovoljstvo odjemalcev v Zavarovalnici Maribor d.d. po zaključenem škodnem dogodku. Z raziskavo bom poskušala ugotoviti splošno zadovoljstvo strank omenjene zavarovalnice, kateri dejavniki najbolj vplivajo na njihovo zadovoljstvo, kakšna je po njihovem mnenju stopnja strokovnosti zaposlenih pri reševanju škodnih primerov in ali bi priporočali ZM d.d. svojim prijateljem, kot zanesljivo in kvalitetno zavarovalnico.

Keywords

zadovoljstvo odjemalcev;zavarovalnice;konkurenca;trg;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [K. Čurin]
UDC: 658.89:368(043.2)
COBISS: 12421660 Link will open in a new window
Views: 628
Downloads: 61
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Other data

Secondary language: English
Secondary title: ǂThe ǂanalysis costumers [!] satisfaction, after the event of loss or damage has been completed
Secondary abstract: The aim of my thesis is to investigate customer satisfaction in Zavarovalnica Maribor d.d. after completion of the loss event. The study will attempt to determine overall customer satisfaction of his insurance, which factors most influence their satisfaction, what is their opinion proficiency levels of employees in the processing of claims, and whether they would recommend ZM d.d. your friends as a reliable and quality insurance.
Secondary keywords: customer satisfaction;insurance clients;services;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: [VII], 40 str.
ID: 9133187