magistrsko delo
Tanja Knafelj (Author), Miro Kline (Mentor)

Abstract

Umeščanje blagovnih znamk v slovenske filme

Keywords

umeščanje blagovnih znamk;hibridna sporočila;Slovenski film;Blagovne znamke;Ameriški film;Zakonodaja;Trženje;Magistrska dela;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [T. Knafelj]
UDC: 659.1:791(497.4:73)(043.3)
COBISS: 34012509 Link will open in a new window
Views: 1016
Downloads: 152
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Slovenian motion pictures;Trademarks;American motion pictures;Legislation;Market;Master's theses;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 108 str.
ID: 9143937