ǂan ǂintegrative model based on marketing (7P) approach
Marko Kukanja (Author), Doris Gomezelj Omerzel (Author), Borut Kodrič (Author)

Abstract

Ensuring restaurant quality and guests' loyalty

Keywords

F&B management;loyalty;marketing mix;restaurant quality;

Data

Language: English
Year of publishing:
Typology: 1.01 - Original Scientific Article
Organization: UP FM - Faculty of Management Koper
UDC: 005.336.3
COBISS: 1538177476 Link will open in a new window
ISSN: 1478-3363
Views: 3260
Downloads: 149
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Type (COBISS): Not categorized
Pages: str. 1509-1525
Volume: ǂno. ǂ13-14
Issue: ǂVol. ǂ28
Chronology: 2017
DOI: 10.1080/14783363.2016.1150172
ID: 9160243
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