zaključna strokovna naloga visoke poslovne šole
Blaž Zalar (Author), Aleš Groznik (Mentor)

Abstract

Elektronsko trženje

Keywords

trženje;elektronsko trženje;odnosi s strankami;strategija trženja;potrošnik;zadovoljstvo;lojalnost;programi;nagrajevanje;informacijski sistemi;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [B. Zalar]
UDC: 339.138
COBISS: 23251430 Link will open in a new window
Views: 1105
Downloads: 98
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Other data

Secondary language: English
Secondary title: E-marketing in a company
Secondary keywords: marketing;electronic marketing;customer relationship;marketing strategy;consumer;satisfaction;loyalty;programmes;remuneration;information systems;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 26, 5 str.
ID: 9252586
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