magistrsko delo
Tjaša Lenardič (Author), Barbara Čater (Mentor)

Abstract

Gradnja blagovne znamke preko viralnega oglaševanja na spletu

Keywords

trženje;elektronsko trženje;blagovne znamke;razvoj;poslovno komuniciranje;efektivnost;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Lenardič]
UDC: 659.1
COBISS: 23447270 Link will open in a new window
Views: 607
Downloads: 86
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Brand building through online viral advertising
Secondary keywords: marketing;electronic marketing;brands;development;business communication;efficiency;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 71 str.
ID: 9603034