magistrsko delo
Anja Premrn (Author), Irena Vida (Mentor)

Abstract

Vpliv identifikacije s skupnostjo blagovne znamke na ustno izročilo

Keywords

trženje;blagovne znamke;virtualna organizacija;identiteta podjetja;image;socialne mreže;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Premrn]
UDC: 339.138
COBISS: 23593190 Link will open in a new window
Views: 641
Downloads: 171
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Other data

Secondary language: English
Secondary title: ǂThe ǂinfluence of identification with brand community on word of mouth
Secondary keywords: marketing;brands;virtual organization;corporate identity;image;social network;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 52, 17 str.
ID: 9607923