Vpliv pandemije SARS-CoV-2 na spremembo poslovnega okolja podjetja

delo diplomskega projekta

Špela Zemljič (Avtor), Matej Rus (Mentor)

Povzetek

Konec leta 2019 se je v Wuhanu, mestu na Kitajskem, razširil nov koronavirus imenovan SARS-CoV-2, zaradi katerega je bila po svetu razglašena pandemija. Pandemija je za seboj pustila številne posledice, tako na posameznikih, med katerimi se je pojavil strah in smrtne žrtve, kot tudi na podjetjih v Sloveniji in po svetu. Zadan je bil velik udarec določenim dejavnostim, kot so turizem, gostinstvo, ne prehrambna trgovina, avtomobilska industrija in podobno. Pandemija koronavirusa pa za seboj ni prinesla le negativnih posledic, temveč je v nekaterih podjetjih pozitivno vplivala na poslovanje. Podjetja, ki so v času pandemije doživela pozitivne posledice, sodijo v dejavnosti prehrambne trgovine, zraven le teh pa se je porast prihodkov pokazal tudi v trgovinah s spletno prodajo, podjetjih za raznos paketov, v podjetjih, usmerjenih v farmacijo, ter drugih. Nekatera podjetja so v času pandemije na trgu zaznala priložnost za preusmeritev dejavnosti. Mnoga izmed njih so pričela s šivanjem mask. Vsekakor lahko poročamo o velikih spremembah v poslovnem okolju podjetij. Poslovno okolje je prostor, ki vključuje notranje in zunanje dejavnike. V delu diplomskega projekta smo se osredotočali predvsem na zunanje okolje, ki se je zaradi pandemije hitro spreminjalo in managerjem podjetij prekrižalo številne načrte v poslovanju. Iz vlad so prihajali novi zakoni in priporočila, ki so prizadeli podjetja in povzročili preudarnejše razmišljanje ljudi. Zaradi tega je prišlo do manjše potrošnje pri ne nujnih rečeh. Za lažje razumevanje vpliva poslovnega okolja na podjetja smo se v samem delu osredotočili na podjetja v dejavnostih turizma, gostinstva in prehrambne trgovine, kjer smo ob preučevanju dejavnikov PEST analize zaznali številne spremembe na področju političnih, ekonomskih, socio-kulturnih in tehnoloških dejavnikov. Večina teh dejavnikov je na podjetje vplivala negativno in mnogim podjetjem, predvsem podjetjem v ogroženih dejavnostih kot sta turizem in gostinstvo, prekrižala načrte za nadaljnje poslovanje.

Ključne besede

podjetje;poslovno okolje;PEST analiza;turizem;gostinstvo;trgovina;pandemija;Covid-19;

Podatki

Jezik:	Slovenski jezik
Leto izida:	2020
Tipologija:	2.11 - Diplomsko delo
Organizacija:	UM EPF - Ekonomsko-poslovna fakulteta
Založnik:	[Š. Zemljič]
UDK:	005.3:616-036.21
COBISS:	36566275
Št. ogledov:	1376
Št. prenosov:	482
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni naslov:	ǂThe ǂimpact of the SARS-CoV-2 pandemic on changing the business environment of companies
Sekundarni povzetek:	At the end of 2019 a new coronavirus called SARS-cov-2 spread from Wuhan, China, leading to a worldwide pandemic. The pandemic led to many consequences, not only for individuals through fear and deaths, but also for companies in Slovenia as well as companies all around the world. Sectors such as tourism, catering, non-food trade, automotive industry and those similar to them took a heavy toll. However, the pandemic didn't have only bad consequences it also had a positive impact on business in some companies. Companies that experienced positive consequences during the pandemic are certainly those of the food trade. Besides food trade the companies that had a positive outcome are online stores, package delivery companies, pharmaceutical companies and other. Some of the companies saw an opportunity on the market during the pandemic and redirected their activities. Many of them started to sew masks. We can definitely see major changes in the business environment of companies. The business environment is a space that includes internal and external factors. As a part of the bachelor's thesis we were mainly focused on the external environment which changed rapidly due to the pandemic. It crossed many business plans for company managers. New laws and recommendations that came from the governments that affected companies and cost more prudent thinking among people. All of that resulted in lower consumption of non-essential items. To understand the impact of business environment on companies better we focused on companies in the fields of tourism, catering and food trade. We studied the factors of Pest analysis and found many changes in political, economic, socio-cultural and technological factors. Most of these factors had a negative impact on the companies. Many companies, especially those in at risk sectors, such as tourism and hospitality, had to change their business plans.
Sekundarne ključne besede:	Keywords: pandemic;coronavirus SARS CoV-2;business environment of the company;PEST analysis;activity of tourism;catering and food trade.;
Vrsta dela (COBISS):	Delo diplomskega projekta/projektno delo
Komentar na gradivo:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Strani:	49 str.
ID:	12019856