magistrsko delo
Boštjan Hanc (Avtor), Matjaž Iršič (Mentor)

Povzetek

Cilj vsakega podjetja je ohranjanje obstoječih porabnikov ter pridobivanje novih. Ključna dejavnika za dosego navedenega cilja sta zadovoljstvo in zvestoba porabnikov. Prodajno okolje je eden najpomembnejših dejavnikov, ki vplivajo na njihovo počutje in zadovoljstvo. Treba je torej proučiti, kakšno naj bo prodajno okolje, ki bo porabnikom všečno in se bodo vedno z veseljem vračali vanj

Ključne besede

prodaja;prodajna politika;prodajni prostor;kupci;zvestoba;nakupno vedenje;vedenje porabnikov;dejavniki okolja;

Podatki

Jezik: Slovenski jezik
Leto izida:
Tipologija: 2.09 - Magistrsko delo
Organizacija: UM EPF - Ekonomsko-poslovna fakulteta
Založnik: B. Hanc
UDK: 658.8(043.2)
COBISS: 12494108 Povezava se bo odprla v novem oknu
Št. ogledov: 725
Št. prenosov: 83
Ocena: 0 (0 glasov)
Metapodatki: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Ostali podatki

Sekundarni jezik: Angleški jezik
Sekundarni naslov: Sales environment management as an integral part of sales promotion
Sekundarni povzetek: The objective of every company is to maintain existing consumers and gain new ones. Key elements for achieving this objective are consumers’ satisfaction and loyalty. The sales environment is one of the most important factors that affect their well-being and satisfaction. It is therefore necessary to consider what kind of sales environment consumers prefer and are eager to return to. The theoretical part presents processes of perceiving a sales environment, which affect consumers before they enter a point of sale, and factors that affect them when they are already in a point of sale. Below we focus on the concept of satisfaction, and present models for measuring consumers’ satisfaction. In the conclusion of the theoretical part, we examine after-sales behaviour, which includes rumours, word of mouth, repeated purchase, consumer’s feedback, and loyalty. The primary purpose of the research is to verify hypotheses concerning the perception of factors in the environment, the importance of individual factors, satisfaction with individual factors, overall satisfaction with the sales environment, and the intention of after-sales behaviour.
Sekundarne ključne besede: Keywords: point of sale;sales environment;customers’ loyalty;environmental factors;
URN: URN:SI:UM:
Vrsta dela (COBISS): Magistrsko delo
Komentar na gradivo: Univ. v Mariboru, Ekonomsko-poslovna fak.
Strani: IV, 85 str., 27 str. pril.
ID: 9137574