Št. zadetkov: 11
Diplomsko delo
Oznake:
trženje;tržne raziskave;infornmacijska tehnologija;Internet;elektronsko trženje;oglas;modeli;cena;
Pomen zaupanja na primeru spletne strani fusioncash.com
Leto:
2012
Vir:
Ekonomska fakulteta (UL EF)
Magistrsko delo
Oznake:
Slovenija;telekomunikacije;storitve;potrošnik;zadovoljstvo;reklamacije;reševanje problemov;raziskave;analiza;
Zaznana pravičnost in zadovoljstvo odjemalcev telekomunikacijskih storitev z reševanjem pritožb
Leto:
2017
Vir:
Ekonomska fakulteta (UL EF)
Izvirni znanstveni članek
Oznake:
postsocialistične dežele;post-tranzicija;trženje;potrošnik;zadovoljstvo;
This paper aims to improve the understanding of outcomes of service recovery in a post-transition context by examining the relationships between four dimensions of perceived justiceand service recovery satisfaction (SRS), positive word of mouth (PWOM) and repurchase intentions. Results from a survey ...
Leto:
2021
Vir:
Ekonomska fakulteta (UL EF)
Izvirni znanstveni članek
Oznake:
trženje;storitve;blagovne znamke;zaupanje;vedenje potrošnikov;marketing;services;brands;trust;consumer behaviour;
Purpose: Longitudinal studies have shown that consumer satisfaction has increased over the last 15 years, whereas trust and loyalty have decreased during the same period. This finding contradicts the trust-value-loyalty model (TVLM), which posits that higher satisfaction increases consumers%trust, v ...
Leto:
2021
Vir:
Ekonomska fakulteta (UL EF)
Izvirni znanstveni članek
Oznake:
korporacije;blagovne znamke;vedenje potrošnikov;corporations;brands;consumer behaviour;
Despite a growing body of evidence showing how consumers' impressions of corporate brands' warmth and competence lead to managerially relevant outcomes, the cognitive processes by which consumers form such impressions remain poorly understood. This study draws on theories from the cognitive and soci ...
Leto:
2022
Vir:
Ekonomska fakulteta (UL EF)
Izvirni znanstveni članek
Oznake:
trženje;delitvena ekonomija;etika;vedenje potrošnikov;marketing;sharing economy;ethics;consumer behaviour;
The complex triadic relationships among consumers, providers, and platforms in the sharing economy have led to increasing conflicts in the interactions between the actors involved, especially when it comes to unethical behavior, such as rule breaking by consumers. This paper examines consumer misbeh ...
Leto:
2023
Vir:
Ekonomska fakulteta (UL EF)
Izvirni znanstveni članek
Oznake:
trženje;prehrana;vedenje potrošnikov;marketing;nutrition;consumer behaviour;
Rapid developments in technology and connectedness are influencing how consumers access and use nutrition information. However, this information is not always clear and consistent. The inconsistencies in the information provided to consumers can lead them to uncertainty about which data to use (i.e. ...
Leto:
2022
Vir:
Ekonomska fakulteta (UL EF)
Izvirni znanstveni članek
Oznake:
trženje;blagovne znamke;vedenje potrošnikov;marketing;brands;consumer behaviour;
Consumers increasingly expect corporate brands to be sustainable and uphold their ethical values. To explore this topic, we draw on the impression formation literature from social psychology to investigate how perceptions of corporate sustainability activities influence the formation of corporate br ...
Leto:
2022
Vir:
Ekonomska fakulteta (UL EF)
Izvirni znanstveni članek
Oznake:
diet-tracking apps;mobile apps;user reviews;topic modeling;n-grams;mHealth;nutrition;diet;well-being;
Using the topic modeling technique, 11 separate topics were extracted from the pool of user reviews. Most of the users providing feedback were generally satisfied with the apps they use (average rating of 4.4 out of 5 for the 15 apps). Most topics referred to the positive evaluation of the apps and ...
Leto:
2021
Vir:
Ekonomska fakulteta (UL EF)
Izvirni znanstveni članek
Oznake:
trženje;blagovne znamke;predstava;vedenje potrošnikov;marketing;brands;image;consumer behaviour;
Although the importance of various brand-related stereotypes held by consumers has been acknowledged in the marketing literature, their interplay has not yet been considered. We derive four alternative theoretical models of the relationships between brand, brand origin and brand user stereotypes and ...
Leto:
2021
Vir:
Ekonomska fakulteta (UL EF)