primer Flaviar
Saša Muzga (Author), Irena Vida (Mentor)

Abstract

Razvoj trženjske strategije za lansiranje novega izdelka

Keywords

trženje;novi proizvodi;pospeševanje;pospeševanje prodaje;poslovno komuniciranje;strategija trženja;oglaševanje;case study;podjetje;Flaviar;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [S. Muzga]
UDC: 339.138
COBISS: 24039142 Link will open in a new window
Views: 1087
Downloads: 336
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Other data

Secondary language: English
Secondary title: Marketing strategy development for a new product launch: the case of Flaviar
Secondary keywords: marketing;new products;promotion;sales promotion;business communication;marketing strategy;advertising;case study;enterprises;Flaviar;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 78, I, 15 str.
ID: 10908220