master's thesis
Eva Kern (Author), Tamara Pavasović Trošt (Mentor)

Abstract

Attitudes of young Slovenian consumers towards influencer content on social media

Keywords

marketing;electronic marketing;social networks;brands;consumer;youth;research;analysis;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [E. Kern]
UDC: 366
COBISS: 24814822 Link will open in a new window
Views: 791
Downloads: 166
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Slovenian
Secondary title: Odnos mladih slovenskih potrošnikov do vsebin mnenjskih vplivnežev na družbenih omrežjih
Secondary keywords: trženje;elektronsko trženje;družbena omrežja;blagovne znamke;potrošnik;mladina;raziskave;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: IV, 70, 40 str.
ID: 10991725