primer Štartaj, Slovenija!
Tina Saje (Author), Mateja Kos Koklič (Mentor)

Abstract

Motivi porabnikov za sledenje trženjski kampanji prek družbenih medijev

Keywords

trženje;elektronsko trženje;socialne mreže;poslovno komuniciranje;primeri;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Saje]
UDC: 339.138
COBISS: 24658406 Link will open in a new window
Views: 531
Downloads: 96
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Other data

Secondary language: English
Secondary title: Consumer motives for following marketing campaigns via social media: case of Štartaj, Slovenija!
Secondary keywords: marketing;electronic marketing;social network;business communication;cases;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 25, 12 str.
ID: 11079841