magistrsko delo
Daša Pregel (Author), Barbara Čater (Mentor)

Abstract

Oblikovanje digitalne trženjske strategije za podjetje Isomat

Keywords

trženje;medorganizacijsko trženje;majhna podjetja;elektronsko trženje;digitalizacija;strategija trženja;case study;Isomat;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [D. Pregel]
UDC: 339.138
COBISS: 36769027 Link will open in a new window
Views: 311
Downloads: 31
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Creating a digital marketing strategy for Isomat
Secondary keywords: marketing;intercompany marketing;small enterprises;electronic marketing;digitalization;marketing strategy;case study;Isomat;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 70, 19 str.
ID: 12252401