magistrsko delo
Maruša Škrbec (Author), Barbara Culiberg (Mentor)

Abstract

Vplivnostno trženje modnih blagovnih znamk z vidika porabnikov

Keywords

trženje;oglaševanje;družbena omrežja;blagovne znamke;tekstilna industrija;vedenje potrošnikov;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Škrbec]
UDC: 339.138
COBISS: 37091843 Link will open in a new window
Views: 351
Downloads: 38
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Influential marketing of fashion brands from a consumer perspective
Secondary keywords: marketing;advertising;social networks;brands;textile industry;consumer behaviour;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 57, 8 str.
ID: 12252408