master's thesis
Katja Kobilšek (Author), Mateja Kos Koklič (Mentor)

Abstract

Generation Y's engagement in sustainable fashion consumption in Slovenija

Keywords

marketing;consumer behaviour;textile industry;sustainable development;brands;purchasing;decision making;generation gap;ethics;research;

Data

Language: English
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Kobilšek]
UDC: 339.138
COBISS: 29607171 Link will open in a new window
Views: 340
Downloads: 55
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Other data

Secondary language: Slovenian
Secondary title: Vključenost generacije Y v trajnostno modno potrošnjo v Sloveniji
Secondary keywords: trženje;vedenje potrošnikov;tekstilna industrija;trajnostni razvoj;blagovne znamke;nakup;odločanje;medgeneracijske razlike;etika;raziskave;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 67, 20 str.
ID: 12255660