delo diplomskega projekta
Peter Tomaž (Author), Matjaž Iršič (Mentor)

Abstract

Diplomsko delo vključuje načrtovanje prodaje in oblikovanje prodajnega načrta. V prvem delu je na podlagi literature opredeljena prodaja s posebnim poudarkom na posameznih korakih načrtovanja prodaje in vsebini prodajnega načrta. Teoretično-analitični del diplomskega dela vključuje opredelitev analize obsega prodaje, analize stroškov in dobičkonosnosti, analizo prodajnega osebja, prodajnih cen, plačil in analizo zadovoljstva kupcev. V praktičnem delu je najprej predstavljeno izbrano podjetje ter izdelek, ki je kasneje predmet načrtovanja prodaje in oblikovanje prodajnega načrta. Načrtovanje prodaje je podrobno opisano po korakih ter rezultat načrtovanja prodaje natančno opredeljen prodajni načrt.

Keywords

prodaja;spletna prodaja;načrtovanje prodaje;uspešnost;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [P. Tomaž]
UDC: 658.8
COBISS: 84122627 Link will open in a new window
Views: 304
Downloads: 19
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Other data

Secondary language: English
Secondary title: Creating a sales plan for "Balloon box"
Secondary abstract: The thesis covers the planning of sales and the development of a sales plan. In the first section, the sale is defined based on literature and with a specific focus on individual stages of planning the sale and the content of the sales plan. The theoretical-analytical part of the thesis covers the definition of sales volume analysis, cost and profitability analysis, sales personnel analysis, sales prices, payments, and analysis of buyers’ satisfaction. In the practical part of the thesis, first, the selected company and the product are presented. Later, they are the object of the planning of the sale and the design of the sales plan. The sales plan is described in detail step by step and the result of the planning of the sale is a precisely defined sales plan.
Secondary keywords: company;sales;online sales;the proces of sales planning;sales plan.;
Type (COBISS): Diploma project paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: II, [43] str.
ID: 13293711