ǂthe ǂcase of authentic beauty concept brand
Tjaša Zver Siječić (Author), Gregor Pfajfar (Mentor), Maja Makovec Brenčič (Thesis defence commission member), Barbara Culiberg (Thesis defence commission member)

Abstract

No abstract data available

Keywords

marketing;marketing strategy;electronic marketing;advertising;consumer behaviour;brands;social networks;case study;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Zver Siječić]
UDC: 339.138
COBISS: 181788163 Link will open in a new window
Views: 8
Downloads: 2
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Other data

Secondary language: Slovenian
Secondary title: Razvoj 360-stopinjske digitalne trženjske strategije in njenih ključnih stičnih točk: primer blagovne znamke Authentic Beauty Concept
Secondary keywords: trženje;strategija trženja;elektronsko trženje;oglaševanje;vedenje potrošnikov;blagovne znamke;družbena omrežja;študija primera;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: VI, 103, 14 str.
ID: 22994068