diplomsko delo
Elena Kaligarič (Author), Barbara Čater (Mentor)

Abstract

Strategija tržnega komuniciranja Integre BM na medorganizacijskem trgu Evropske unije

Keywords

EU;medorganizacijski sistemi;medorganizacijsko trženje;mednarodno trženje;poslovno komuniciranje;oglas;direktno trženje;pospeševanje prodaje;kontrola;case study;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [E. Kaligarič]
UDC: 339.138
COBISS: 17106918 Link will open in a new window
Views: 591
Downloads: 268
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary keywords: EU;interorganizational systems;intercompany marketing;international marketing;business communication;advertisement;direct selling;sales promotion;control;case study;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: 44 str., 22 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 45508