magistrsko delo
Ema Kordić (Author), Mateja Kos Koklič (Mentor)

Abstract

Vpliv transmedijskega pripovedovanja zgodb na zaznano vrednost blagovne znamke

Keywords

trženje;poslovno komuniciranje;blagovne znamke;vrednost;mediji;oglas;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [E. Kordić]
UDC: 339.138
COBISS: 23304678 Link will open in a new window
Views: 520
Downloads: 117
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: ǂThe ǂinfluence of transmedia storytelling on the perceived brand value
Secondary keywords: marketing;business communication;trademarks;value;media;advertisement;research;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 100, 53 str.
ID: 9602989