Language: | Slovenian |
---|---|
Year of publishing: | 2016 |
Typology: | 2.09 - Master's Thesis |
Organization: | UL EF - Faculty of Economics |
Publisher: | [E. Kordić] |
UDC: | 339.138 |
COBISS: | 23304678 |
Views: | 520 |
Downloads: | 117 |
Average score: | 0 (0 votes) |
Metadata: |
Secondary language: | English |
---|---|
Secondary title: | ǂThe ǂinfluence of transmedia storytelling on the perceived brand value |
Secondary keywords: | marketing;business communication;trademarks;value;media;advertisement;research;analysis; |
Type (COBISS): | Master's thesis |
Thesis comment: | Univ. v Ljubljani, Ekonomska fak. |
Pages: | II, 100, 53 str. |
ID: | 9602989 |